INSIGHTS

Research, Data, and Stories in One Place

Access our latest insights, annual reports, case studies, and webinars—all created to support districts serving diverse and underserved student populations.

2025 Annual Report

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Buyer Insight
Article

Strengthening Curriculum Purchasing Decisions: Mobilizing Effective Evaluators

December 2025 9 min to read

The early weeks of curriculum adoption shape the choices and challenges that follow, well before materials are reviewed and programs…

Article

Strengthening Curriculum Purchasing Decisions: Promoting Evidence-Based Evaluations

December 2025 7 min to read

Choosing high-quality instructional materials plays a crucial role in improving student learning and closing achievement gaps; yet 70% of district…

Article

Strengthening Curriculum Purchasing Decisions: The Early Stages

November 2025 9 min to read

Curriculum purchasing decisions begin long before committee meetings and vendor pitches. Early on, district leaders notice signs that current learning…

Success Story

Identifying and Utilizing Effective Marketing Channels

November 2025 6 min to read

Numerous organizations, particularly those of smaller or recent establishment, face the challenge of broadening their user base, especially when district…

Buyer Insight

District Buyer Segments in an Underdeveloped Professional Learning Ecosystem

November 2025 5 min to read

While many districts still choose to develop professional learning internally, we identified three distinct segments of district leaders responsible for…

Buyer Insight

How District Size and Demographics Define EdTech Buyer Segments

November 2025 5 min to read

EdTech adoption ranges from solo efforts to committee-led reviews. We explore the procurement cycle and the unique barriers faced by…

Buyer Insight

How District Size and Demographics Define Core Curriculum Buyer Segments

October 2025 5 min to read

Core curriculum purchasing is a six-stage journey that varies widely across districts. We identified three market segments (Champions, Negotiators, and…

Success Story

Establishing Trustworthy Brand Awareness

October 2025 6 min to read

An organization was looking to understand and address two things about the non-users of its evidence on quality professional learning…

Success Story

Designing Impactful Quality Seals to Engage Users

October 2025 6 min to read

Quality seals or quality certifications are used in different ways across the professional learning, core curriculum, and education technology (EdTech)…

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