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We amplify quality signals in the educational marketplace

We bridge the gap between quality education resources and the decision-makers who adopt them through behavioral science to elevate adoption.

Partnering for

All Students

We collaborate with organizations that support school districts in evaluating and adopting instructional materials, educational technology, and curriculum-aligned professional learning. We especially partner with market actors who are committed to making high-quality resources accessible to districts serving diverse and underserved student populations.

Uncover Evidence & Trends

District purchasing decisions often have to navigate complex priorities and constraints, making it challenging to consistently integrate this evidence.

Close the Evidence Gap

Our platform helps organizations make evidence easier to access and apply by aligning communication with how people actually process information.

Trusted and implemented across leading

Educational organizations

The capacity building toolkit helped us clarify the questions we wanted to consider in our team's strategic plan and pushed our thinking around the ways we could measure impact and progress.
Partner Organization
Director of Edtech Evaluation and Contracting
The toolkit applied a range of methodologies including focus groups, user interviews, targeted surveys, and website analytics to gather rigorous data. From this, the team developed audience personas that offered valuable insights into how users seek and evaluate evidence when making curriculum decisions.
Partner Organization
Chief External Affairs Officer

Highlighted Insights

Article

How One District Bypassed AI Bans Through Shared Classroom Practice

Oct 202614 min read

With no state AI policy, one New Hampshire district replaced classroom AI bans with shared visual guidelines. How teachers balanced fairness, trust and use.

Webinar

The Untapped Potential of Conferences to Drive HQIM Adoption

Apr 20263 min read

Educational conferences are a cornerstone of the K-12 ecosystem, yet disconnects between the supply and demand sides of the marketplace

Success Story

Identifying and Utilizing Effective Marketing Channels

Nov 20256 min read

Numerous organizations, particularly those of smaller or recent establishment, face the challenge of broadening their user base, especially when district

Buyer Insight

District Buyer Segments in an Underdeveloped Professional Learning Ecosystem

Nov 20255 min read

While many districts still choose to develop professional learning internally, we identified three distinct segments of district leaders responsible for

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