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We amplify quality signals in the educational marketplace

We bridge the gap between quality education resources and the decision-makers who adopt them through behavioral science to elevate adoption.

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Partnering for

All Students

We collaborate with organizations that support school districts in evaluating and adopting instructional materials, educational technology, and curriculum-aligned professional learning. We especially partner with market actors who are committed to making high-quality resources accessible to districts serving diverse and underserved student populations.

Uncover Evidence & Trends

District purchasing decisions often have to navigate complex priorities and constraints, making it challenging to consistently integrate this evidence.

Close the Evidence Gap

Our platform helps organizations make evidence easier to access and apply by aligning communication with how people actually process information.

Our Services

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Market Insights

Independent, evidence-based research on instructional materials and adoption trends. We help districts and partners see the bigger picture and make confident, data-driven choices.

people

Capacity Building

Professional learning and tailored support for educators and leaders. From workshops to project based support, we strengthen the skills needed to implement high-quality materials effectively.

process

Tools & Resources

Interactive dashboards, practical guides, and frameworks designed to make evidence easier to access and apply in real-world contexts.

Partnerships

We connect stakeholders across the education ecosystem—districts, quality arbiters, and learning providers—to align efforts, share knowledge, and maximize impact.

Trusted and implemented across leading

Educational organizations

The capacity building toolkit helped us clarify the questions we wanted to consider in our team's strategic plan and pushed our thinking around the ways we could measure impact and progress.
Partner Organization
Director of Edtech Evaluation and Contracting
The toolkit applied a range of methodologies including focus groups, user interviews, targeted surveys, and website analytics to gather rigorous data. From this, the team developed audience personas that offered valuable insights into how users seek and evaluate evidence when making curriculum decisions.
Partner Organization
Chief External Affairs Officer

Highlighted Insights

Success Story

Designing Impactful Quality Seals to Engage Users

October 2025 2 min to read

Quality seals or quality certifications are used in different ways across the professional learning, core curriculum, and education technology (EdTech) ecosystems. An organization providing EdTech…

Success Story

Identifying and Utilizing Effective Marketing Channels

November 2025 2 min to read

Numerous organizations, particularly those of smaller or recent establishment, face the challenge of broadening their user base, especially when district buyers lack awareness of their…

Success Story

Establishing Trustworthy Brand Awareness

October 2025 2 min to read

An organization was looking to understand and address two things about the non-users of its evidence on quality professional learning (those in their target audience…

Buyer's Insights

District Buyer Segments in an Underdeveloped Professional Learning Ecosystem

November 2025 1 min to read

While many districts still choose to develop professional learning internally, we identified three distinct segments of district leaders responsible for procuring curriculum-aligned professional learning, revealing…

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Get Expert Guidance on Evidence

Our experts help leaders and partners apply market signals, share knowledge, and make confident, evidence-based decisions.

Ask An Expert